Australian made essentials for little ones.

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Pure baby essentials

Gentle on skin and 100% certified organic.

Simple is best

Pure, organic, unbleached cotton.

100% Australian made.

Rest & Play

Hypoallergenic essentials for ultimate comfort.

Design philosophy

We believe children deserve to sleep in soft organic cotton made with care in Australia. Simplicity of design and comfort are at the core of our design philosophy. Mix & match our low-tox range to create a sustainable set of essentials. Calming neutral colours and minimalist design creates comfort for rest and play.

Each u&me piece is designed to be worn in many different ways and shared with siblings and friends once outgrown.


By keeping our supply chain 100% Australian, we ensure our range is designed and produced under fair working conditions without exploitation associated with offshore manufacturing.

Our range of certified organic cotton apparel is 100% Australian made. This means our products are protected from caustic material stabilisers, toxic dyes and harmful fumigation treatments used when importing clothing manufactured offshore.

We invite you to #checkyourtags and keep it local.



"Bought a beautiful swaddle wrap + baby face washer for my daughter-in-law who is expecting her first child in December. Such a special gift and proud to support Australian made."

Gillian Teo

"Thrilled to finally find Australian made organic cotton undies for my daughter! Such high quality and by far the softest on the market."

Kate Ackerman

"My son suffers from eczema and it has been a relief to watch him choose your singlets each morning after refusing to wear other brands. Thank you u&me! So classic and a really gentle option for him."

Vicki Adamos

u&me acknowledges the Wurundjeri people as the traditional custodians of lands, waterways and skies in which we live and work. We pay our deepest respect to Elders past, present and emerging.